Hit it Rich! Casino Slots is a free-to-play social casino developed by Zynga and launched in 2013. It is available on iOS, Android, Facebook, Amazon Appstore, and as a browser game at hititrich.com - one of the broadest platform footprints in the social casino category. The game is owned by Zynga, which was acquired by Take-Two Interactive in 2022.

The defining feature that separates Hit it Rich from competitors is its licensed slot machine library. Where Slotomania and House of Fun use original themed machines, Hit it Rich includes officially licensed titles from Wizard of Oz, Willy Wonka & the Chocolate Factory, Game of Thrones, The Price is Right, Marilyn Monroe, Elvira, and more. These branded machines attract players specifically for the IP rather than just the slot mechanics.

The hourly bonus wheel refreshes every 1 hour - faster than House of Fun (2 hours), Slotomania (3 hours), and Heart of Vegas (3 hours). For players who check in multiple times per day, this translates into meaningfully more passive coin accumulation than competitor games.

Core Features

Licensed Slot Machines

200+ machines including officially licensed Wizard of Oz, Willy Wonka, Game of Thrones, and The Price is Right slots. Branded machines with authentic audio and visual assets from the original IPs.

Hourly Bonus Wheel

Free coins every 1 hour. The fastest timed bonus refresh among major social casino games. Players who collect 3-4 times per day accumulate coins at roughly double the rate of 3-hour timer games.

Lucky Pet / Lucky Dog

A virtual pet fed with in-game Treats from Rich Pass challenges. The Lucky Pet converts losing spins into Big Wins - a unique mechanic that adds a protective layer to extended losing runs.

Rich Pass

A battle-pass-style system with daily and weekly challenges. Completing tasks earns Rich Pass points, Treats for the Lucky Pet, and Weekly Chests containing coins, spins, and card packs.

Rich Collections

Collect card sets from in-game packs. Completing a full set awards bonus coins and rewards. Similar in concept to sticker albums in Monopoly Go but oriented around the slot machine themes.

Weekly Race Leaderboards

Compete against other players in division-based leaderboards. Top finishers in each division earn coin rewards. Leaderboard divisions reset weekly, giving average players a fair competitive bracket.

Hit it Rich vs. Similar Games

Feature	Hit it Rich	Slotomania	House of Fun
Developer	Zynga	Playtika	Playtika
Timed Bonus	Every 1 hour	Every 3 hours	Every 2 hours
Licensed IP Slots	Yes (major IPs)	Limited	No
Battle Pass System	Yes (Rich Pass)	No	No
Platforms	5 (incl. web)	3	3
Lucky Pet Mechanic	Yes	No	No

The Licensed IP Trade-Off

Hit it Rich's licensed machines are a genuine differentiator - if you want to spin Wizard of Oz slots with authentic Dorothy imagery and sounds, this is the game to play. But licensed content comes with trade-offs. IP licensing costs money, which affects how the coin economy is balanced. Players who came to Hit it Rich specifically for the branded machines often find the coin economy tighter than expected once they are playing high-tier licensed slots.

The healthy approach is to treat the licensed machines as entertainment destinations visited with coins earned from the hourly bonus, Daily Streak, and daily links - not as the base for a sustainable high-bet strategy. See the coin strategy guide for a full framework.